Walking the Talk: Are Your Customer Testimonials “Misleading”?
If you are a business owner, you probably recognise the value of testimonial advertising. Testimonials are often displayed on your business website, your print advertising, or your business’s social...
View ArticleTestimonials: Keep Them Real Or Risk Big Penalities
Recent action taken by the Australian Competition and Consumer Commission (ACCC) is reinforcing the rules against posting misleading and deceptive statements about products and services advertised on...
View ArticleDisclosure Requirements for Bloggers and Internet Advertisers: A lesson from...
In the lead up to the Christmas just passed, Australia Post boosted its advertising by paying popular local Instagram users to promote Australia Post products. Unfortunately for the postal service, the...
View ArticleOnline Reviews; What You Need To Know
Online Reviews – What You Need To Know Almost every commercial interaction now comes with a request from the provider requesting a testimonial. Often these testimonials are published online across a...
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